WHY PEOPLE ARE AFRAID OF SEO?
if you’re a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or computers – to find any business or service. You understand that you need a website, and that it requires a little work for it to show up on the search engines. And so you spend some time – maybe outsource the process – and build a basic website for your business. Maybe you use a pre-made template to get the website up and running. Then, not much happened. It turns out that, despite your best efforts, the website isn’t “optimized” enough. You understand that, but you didn’t want to deal with all that “SEO stuff.” From everything you heard, search engine optimization takes too much time, is too technical, and doesn’t guarantee significant results. So why bother? A lot of small business owners feel this way. They hear a...